US: Beam Global Spirits & Wine ups Southern Wine & Spirits tie-up
Beam Global Spirits & Wine has strengthened its relationship across the Control States in the US with Southern Wine & Spirits of America.
The drinks firm confirmed late last week that Southern will up its broker status for Beam Global from eight Control States to 16. The move, set to take effect from 1 October, will see Beam Global shift distribution from its own organisation to Southern in eight states.
Southern will subsequently become responsible for broker representation in Maine, Vermont, New Hampshire, Pennsylvania, West Virginia, Virginia, North Carolina, Ohio, Washington, Oregon, Idaho, Montana, Utah, Wyoming, Mississippi and Alabama. The distributor will be responsible for 82% of Beam Global’s Control States’ business, as well as more than 50% of Beam Global’s annual domestic sales volume.
“As we evaluated this opportunity, it was imperative that we select an established leader of wine and spirits distribution, as well as a company that understands the intricacies of working with our portfolio of brands and the Control States,” said Beam Global's US president, Bill Newlands.
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