Rob Samuels takes helm at Makers Mark

Rob Samuels takes helm at Maker's Mark

Beam Global Spirits & Wine has announced that the president of Maker's Mark, Bill Samuels Jr, will pass on the day-to-day running of the distillery to his son.

Samuels Jr will retire as president of Maker's Mark on 15 April, Beam Global said today (12 January). He will take up the position of "chairman emeritus" of the distillery, which will equate to a global ambassador's role for the Maker's Mark brand.  

Rob Samuels will take over the day-to-day running of Kentucky-based Maker's Mark, but he will retain the title of chief operating officer, the position he took up in October last year.

Samuels Jr has led Maker's Mark for 35 years and his father, Bill Samuels, founded the brand. Bourbon distilling has been in the Samuels family for eight generations. "Bill Samuels reinvented the way bourbon was marketed at a time when the industry needed it most," said Beam Global's CEO and president, Matt Shattock.

The transition comes at a time when Beam Global's future is uncertain. Parent group Fortune Brands plans to separate the drinks unit from its home and golf divisions. Analysts have said that a standalone Beam Global could attract takeover offers due to its range of attractive brands, including Jim Beam Bourbon, Sauza Tequila and Courvoisier Cognac.