Beam Global Spirits & Wine has appointed Kevin George as senior vice president and global chief marketing officer.

With 13 years of experience at Unilever, George will take up his post on 28 September, the company said yesterday (21 September).

Currently vice president and general manager of Unilever's deodorants and hair care business unit, George also spent seven years in the spirits industry at Seagram Americas, where he held sales and marketing positions for brands such as Captain Morgan, Crown Royal, Chivas Regal and Absolut.

George will succeed Rory Finlay, who is leaving Beam Global after nearly three years with the company.

He will be responsible for global brand strategy development, consumer insights, and working with in-market teams to activate brand building programmes for the company's spirits portfolio.

"I'm excited that Kevin George will be joining Beam Global to lead our global marketing team," said Matt Shattock, president and CEO of Beam Global. "With his two decades of experience driving business growth for consumer packaged goods companies, passionately building power brands, and developing innovative strategies to connect with consumers, Kevin has what it takes to propel our marketing capabilities to the next level."

Beam Global last week filed a lawsuit against Diageo North America, accusing it of copying the red wax seal used on Maker's Mark Bourbon bottles for Diageo's Jose Cuervo Reserva Tequila.