US: Beam Global rolls out Sauza ‘box’ cocktail

By just-drinks.com editorial team | 6 April 2009

Beam Global Spirits & Wine, the spirits arm of Fortune Brands, is to launch a boxed margarita cocktail using its Sauza Tequila brand.

Sauza Margarita-in-a-Box includes Sauza Blanco Tequila, triple sec and margarita mix, and is packaged in a "lightweight" box, which the company said today (6 April) will fit easily into a refrigerator.

"It makes entertaining at home effortless," said Antonio Portillo, senior brand manager, Sauza Tequila. "The packaging keeps Margarita-in-a-Box tasting fresh and the easy-to-pour spout allows consumers to effortlessly pour a cocktail."

Sauza Margarita-in-a-Box will be available from May in a 1.75 litre box size in the traditional margarita flavour.

The 19.9-proof product has a suggested retail price of US$17.99, which will vary by market.

The new product launch will be supported with shelf talkers, case cards and displays.

Sectors: Spirits

Companies: Beam Global, Fortune Brands