US: Beam Global repositions, repackages Sauza Tequila

By just-drinks.com editorial team | 11 April 2008

Beam Global Spirits & Wine has launched a marketing campaign and package redesign for Sauza Tequila in the US to broaden the variety of serves for the category and reposition it to attract female consumers.

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Beam Global Spirits & Wine has launched a marketing campaign and package redesign for Sauza Tequila in the US to broaden the variety of serves for the category and reposition it to attract female consumers.

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