US: Beam Global launches Ardmore Traditional Cask stateside
Beam Global Spirits & Wine is launching the Ardmore Traditional Cask Single Malt Scotch in the US.
The company said yesterday (20 February) that the new expression "was crafted in direct response to 15 years of consumer demand for a quality single malt from the Ardmore distillery".
The brand extension will be available in US stores nationwide from next month, with only 3,000 cases initially available. The Highland malt, which was launched in the UK and travel retail last autumn, will retail at between US$45 and $50, depending on the market, for a 75cl bottle.
The US launch is to be supported by tasting events and advertising in key specialist publications such as Whisky Magazine and Malt Advocate. A number of on- and off-premise point of sale items will be available including postcards, banners, shelf-talkers, and branded apparel, Beam said.
"For years, consumers have been passionately asking for a single malt whisky from the Ardmore distillery, and we are thrilled to finally deliver this high-quality product to eager malt whisky fans," said Paige Guzman, Beam's brand manager for Scotches. "Ardmore Traditional Cask has a definitive character and flavour profile making it an ideal 'step up' for those seeking to break away from mainstream tastes into a diverse and complex malt market."
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