CANADA: Beam Global joins Canadian trade association

Beam Global Spirits & Wine, owner of Canadian Club whisky, is joining Spirits Canada in a bid to reinforce its commitment to the growth of the Canadian distilled spirits industry, the company has said.

Spirits Canada, the national trade association of Canadian manufacturers and marketers of distilled spirits, was set up to protect and advance the interests of its members, and to promote and protect the well-being and vitality of the distilling industry in Canada.

Philip Mills, managing director of Beam Global Spirits & Wine Europe & Canada, will serve on the Spirits Canada board.

"Beam Global is investing behind the growth of the distilled spirits industry in Canada and our membership enhances that investment. We are committed to playing a leadership role in elevating the distilled spirits category in this important market for Canadian Club and our other brands," Mills said.

Beam Global, whose brands include Jim Beam Bourbon, Sauza Tequila, Courvoisier Cognac and Teacher's Scotch whisky, believe the membership will help maximise mutually beneficial opportunities for those involved.

"With an estimated economic impact of more than $2bn in Canada, the industry provides significant opportunities to benefit both the public and private sectors through economic growth. Spirits Canada is ideally positioned to help maximize those opportunities, which is good for the government, good for the industry and ultimately - good for Canadian distilled spirits consumers," said Jan Field, regional director of Beam Global.