Beam Global Spirits & Wine has started the dstribution of Russian Standard Vodka in Canada.

The deal, effective from today (2 April), means that Beam Global now distributes Russian Standard exclusively in 12 markets around the world.

"We are confident that Russian Standard will continue to enjoy significant growth in Canada with the attention of the dedicated Beam Global sales and marketing team in Canada," said Philip Mills, Beam's managing director for Europe and Canada.

Russian Standard Vodka was founded ten years ago and now produces more than 2m cases annually.

Yesterday, Beam Global, the spirits arm of Fortune Brands, began an international distribution alliance with The Edrington Group, following the break-up of the Maxxium Worldwide venture.