US: Beam Global appoints Cruzan marketing team

By | 3 December 2008

Beam Global Spirits and Wine is making changes to its marketing team, as it gears up to promote newly acquired Cruzan Rum in the US.

Peter Wijk and David Turo have joined the US brand marketing team, Beam said today (3 December).

Wijk will be senior director for lifestyle brands, which includes Cruzan and Beam Global's tequila portfolio, Sauza Tequila and El Tesoro de Don Felipe Tequila. He was previously US brand director for Absolut.  

Turo will leave his position as Beam's west coast marketing director to become senior brand manager for Cruzan, which the group acquired has from Pernod Ricard.

Beam said that Tequila and Rum were "two critical portfolio priorities" in the US.  

Sectors: Spirits

Companies: Beam Global, Absolut, Pernod, Ricard

View next/previous articles

Currently reading -

US: Beam Global appoints Cruzan marketing team

There are currently no comments on this article

Be the first to comment on this article

Related articles

just the round-up - The week in drinks

The top ten stories published on just-drinks this week:

UK: Maxxium gives The Famous Grouse Father's Day push

Maxxium has launched a digital campaign for blended whisky brand The Famous Grouse in the UK, targeting Father's Day next month.

US: Beam Global’s Red Stag to sponsor Kid Rock tour

Beam Global Spirits and Wine is to partner with music star Kid Rock with its Red Stag by Jim Beam brand, which will sponsor his 2009 Rock N' Rebels Tour.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page