CANADA: Beam and Starbucks roll out liqueurs

By just-drinks.com editorial team | 17 October 2006

Beam Global Spirits & Wine coffee venture Starbucks Liqueurs is releasing Starbucks Coffee Liqueur and Starbucks Cream Liqueur in Canada.

Starbucks Liqueurs made their debut in the US last year, and Canada is the first market outside of the US where the brand will become available.

The liqueurs are available in 750ml bottles and retailing at an average price of C$29.95 (US$26.30). Both products will also be available in 375ml bottles.

"Starbucks Cream and Starbucks Coffee Liqueurs offer Canadian consumers a premium, high-quality and versatile product combining the taste of their favorite Starbucks coffee with the finest spirits," said Dorene Wharton, global brands manager, Beam Global Spirits & Wine.

"Coffee and cream liqueurs represent almost half of the growing cordial and liqueur category in Canada. We are excited to introduce these award-winning products and to participate in the growth of the dynamic liqueur category in Canada."

The liqueur range will be distributed by Maxxium Canada, the Canadian division of Maxxium Worldwide.

Sectors: Soft drinks, Spirits

Companies: Beam Global, Maxxium