UK: BBPA ramps up pressure over duty hikes with campaign video
The BBPA is campaigning to stop the duty escalator
UK brewers have stepped up their bid to force the Government to abandon its beer duty escalator system with the launch of a new campaign video.
The ten-minute film, which can be viewed below, highlights the role the GBP1.9bn (US$3bn) UK pub and brewing industry plays in the country's economic and social life. The film's presenter, Marverine Cole, is seen visiting breweries and pubs to talk to industry workers.
Under the escalator system, duty is automatically raised 2% above inflation, currently until 2014/15. A further minimum 2% hike is due to take effect in March's Budget.
A major industry campaign against the measure has so far failed to change the Goverment's stance on the issue.
Brigid Simmonds, chief executive of the British Beer & Pub Association, which produced the video, said the industry has endured a 42% rise in taxes since 2008. She added: "It is vital we get the message across that a change of Government policy could really boost investment and jobs across both beer and pubs - without putting a serious dent in Government revenues.”
The BBPA released figures last week showing that UK off-trade beer sales fell at a higher rate than on-trade sales in the last quarter of 2012.
Sectors: Beer & cider
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