ITALY: Bavaria wins appeal court fight over trademark
By Andy Morton | 25 September 2012
Dutch brewer Bavaria has won an appeal court decision to secure the trademark rights for its namesake beer in Italy.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Dutch brewer Bavaria has won an appeal court decision to secure the trademark rights for its namesake beer in Italy.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Comment - Beer - Reinheitsgebot Exegesis
This month, Larry Nelson is starting the celebration of the Reinheitsgebot a little early. Looking back, however, has prompted Larry to look forward and ask; what future for the ancient beer law?
GERMANY: Coca-Cola Co extends Bayern Munich tie-up
The Coca-Cola Co has agreed a three-year sponsorship extension with German football club Bayern Munich.
just The Preview - Heineken Q4 & FY
Heineken is set to release its fourth-quarter trading update on Wednesday (13 February). Below, we take a look at the highs and lows for the company in the three months to the end of December and performances in recent quarters.
Market research related to this article
Grupo Empresarial Bavaria - SWOT Analysis
Grupo Empresarial Bavaria - SWOT Analysis company profile is the essential source for top-level company data and information. Grupo Empresarial Bavaria - SWOT Analysis examines the company’s key business structure and operations, history and products...
BAVARIA, S.A. - Strategic SWOT Analysis Review
BAVARIA, S.A. (Bavaria) formerly known as Grupo Empresarial Bavaria is engaged in the production and distribution of beverages. The company offers bottled water, beer, malts, soft drinks, fruit juices and milk drinks.The company has six breweries loc...
Bavaria SA Company Watch 2010
The Bavaria SA Company Watch report contains a detailed analysis of the company’s activities in the Colombian beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and modus ope...












