EU: Bavaria beer wins Italy trademark battle
Dutch brewer Bavaria has fended off complaints from an alliance of German brewers in the EU's highest court to secure trademark rights for Bavaria beer in Italy.
A European Court of Justice judge yesterday (2 July) upheld Bavaria's right to sell its namesake beer brand in Italy.
The ruling follows victory for Bavaria in Spain and is a second defeat in as many months for Bayrischer Brauerbund, an association representing brewers in Germany's state of Bavaria.
In 2001, Bayrischer Brauerbund registed the trademark "Bayerisches Bier" as a protected geographical indication (PGI) in the EU. Since then, it has stepped up attempts to stop Netherlands-based Bavaria from using the Bavaria name in EU member states.
The Dutch brewer began using the name in 1925 and registered it as a trademark in several countries in 1947, the European Court of Justice said.
It ruled that there was no conflict between the PGI and the pre-existing trademarks of Bavaria.
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