UK: Bath Ales starts exports to Russia, eyes global push
Bath Ales is eyeing further export growth
UK brewer Bath Ales has started exporting its beers to Russia – its tenth overseas market - as part of ambitious plans to increase its global distribution.
The Bristol-headquartered group said yesterday (22 January) that Gem, its flagship beer, plus Wild Hare, Dark Side and Barnsey, are being sold in “upmarket” supermarkets across Russia after agreeing a deal with a Moscow-based distributor last month. The company also hopes to secure a deal to sell into Russia's on-trade next year, it said.
Bath Ales' total export volumes doubled in 2013, but the brewer declined to give further details. “It's still a relatively small part of the business, but our concerted plan is to grow it (the export business) over the next three years,” export manager Mossa Clarke told just-drinks.
The company currently exports to France, Ireland, Czech, Sweden, Denmark, Finland, New Zealand, Brazil, Mexico and now Russia.
Robin Couling, MD of Bath Ales, which also operates 11 pubs in the south-west of England, said: “The reputation of British brewing overseas is arguably at an all-time high, though many brewers do not capitalise on the opportunity.
"Currently only about 17% of breweries in the UK export their beer overseas, so we’re one of the pioneers and there are huge benefits to be gained.”
Couling was installed as the group's MD last October, replacing Roger Jones, who is now executive chairman of the company.
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