RUSSIA: Baltika restructures sales divisions
Baltika has unveiled plans to restructure its sales system in Russia.
The brewer said today (21 August) that it has decided to restructure its sales divisions from September, dividing Russia into six regions, rather than its initial idea to set up east and west divisions.
The company said that the new system will help boost efficiency in its sales teams by delegating responsibility directly to each appropriate region. Each regional headquarters will be headed up by a sales director of the region, directly accountable to the sales vice president in Russia.
The company also confirmed that it has decided to create a directorate for draught beer sales in an effort to boost the potential in the category. The planned directorate will comprise of four units: north-west, the Urals, Moscow centre, south and Volga Region, Siberia and the far east.
Baltika, which is owned by Carlsberg and Scottish & Newcastle's Eastern European joint venture Baltic Beverages Holding, said earlier this month that operating profit for the six-month period leapt by 39.5% year-on-year to EUR256.1m (US$350.3m). The impressive rise came on the back of increasing sales, up 35.9% in the period to EUR1.06bn. Beer volumes were also up, by 29.6% to 21.8m hectolitres.
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