RUSSIA: Baltika now available in North Korea
Baltika Breweries has begun exporting its beer to North Korea.
The Russian brewer said yesterday (17 April) that it will export its Baltika No.5 Zolotoye brand to North Korea, upping Baltika's presence to 41 foreign markets.
Having spent over three years negotiating the beer's arrival in North Korea, Baltika said the brand will be positioned in the country as having been brewed in "the cradle of socialist revolution".
Baltika Breweries director of export sales, Dmitry Kistev, said: "The appearance of the company's production in the market of Korea is one of the most extraordinary projects. Very soon, due to the well-built distribution system, many citizens of North Korea will be able to enjoy the taste of Russian beer."
Zolotoye No.5 will be available in North Korea for around KPW1,600 (US$0.80) per bottle.
Baltika is majority-owned by Baltic Beverages Holding, a joint venture in Eastern Europe between Carlsberg and Scottish & Newcastle.
The earlier-than-expected departure of Tony Froggatt as CEO of brewing force S&N has set the City rumour-mill churning. The brewer insists the move is a planned succession but, Chris Brook-Carter writ...
Baltika Breweries has launched a new beer to its Kupecheskoye brand....
Carlsberg has played down its previous strategy to become the largest Asian brewery in terms of output capacity by 2010, according to local reports....
Carlsberg has launched a new high alcohol beer from its Celarevo brewery, making it the strongest beer available in the Serbian market....
Unicer is consolidating its position in its domestic market by closing one of its three breweries in Portugal....
Carlsberg and South Asia Breweries have announced the appointed a new managing director for the company's operations in the Indian market....
Carlsberg has confirmed its acquisition of Parag breweries in Kolkata and declared plans to become the leader in India's domestic premium beer market....
Carlsberg is pondering an investment in Indian football, according to local reports....
- SABMiller & Meantime: Notes for the New Owner
- Analysis - Keurig Kold fails to impress
- Comment - How to Target Cognac's Mok Generation?
- Analysis - The Value of Prosecco
- The Beer Engine that is Africa
- Whyte & Mackay takes on Flor de Caña in UK
- Diageo takes Baileys, Gordon's marketing in-house
- Castel acquires stake in Belvedere
- Carlsberg cuts 180 staff
- Suntory to buy Japan Tobacco beverage unit
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Africa: The Final Frontier for Beer
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review