Baltika Breweries' Eve

Category - Malt-based, fruit flavoured, 3.1% abv

Available - From the end of this month, in 33cl screw-cap bottles

Location - Starting in Moscow and St Petersburg, before rolling out in Russian cities with populations of over 1m

Price - Unspecified

Eve contains natural ingredients and will come in two flavours: grapefruit and passion fruit.

The new product is developed by technologists from Baltika's owner, Carlsberg. The manufacturing process involves the addition of fruit juice to a specially-prepared malt base.

"In releasing this product into the market, we are pursuing several goals," said Ludmila Yakushina, Baltika's brand director license, LAB & non-beer brands. "First, strengthening our portfolio in a strategically important and more marginal super-premium segment, since long-term consumer trends, in particular premiumisation, are retaining their importance even in periods of economic decline.

"Second, in launching Eve, Baltika is entering a new beverage segment aimed at a female audience, within our key beer category, which allows the company to diversify its product offering."

Eve will be produced at Baltika's St. Petersburg brewery as part of a general licence agreement with Carlsberg.