RUSSIA: Baltika begins exports to Romania, Hungary
Baltika has started exporting its beer brands to Romania and Hungary.
The Russian brewer, part of Carlsberg's Baltic Beverages Holding, said today (20 June) that it plans to sell around 150,000 litres of Baltika beer in the two Eastern European countries by the end of this year.
"We see great potential in these countries, because of certain economic growth, improving common well-being there and consequently growth of consumption - people (in Romania and Hungary) are beginning to prefer premium goods," a spokesperson told just-drinks.
Including Romania and Hungary, Baltika now sells beer in 50 countries, including 15 in the European Union.
Last month the Russian brewer launched its 11th factory in Russia in a bid to help boost production by around 10%. The new plant, located in the Siberian city of Novosibirsk, with investment of EUR134m (US211.1m), is expected to produce 4.5m hectolitres of beer a year.
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