GLOBAL: Baltic Beer Company updates Viru for export markets
Click through to see Baltic Beer Company's updated Viru bottle
The Baltic Beer Company has begun rolling out updated packaging for its Estonian beer brand, Viru.
The company, which began exporting Viru in 2006, confirmed last week that the revamp has been designed “to reinforce the 'art-deco' roots” of the brand.
The new bottles, which retain their octahedral shape, became available in the UK this month. The US and Malta will see the upgrade from next month, while remaining export markets, including Canada, Australia and South Korea, received the new bottles earlier this year
‘‘The time was right to refresh the brand and we are delighted with the results,” said Baltic Beer Company's director, Paul Baxendale, who declined to give just-drinks volume details for Viru when contacted late last week.
In the UK, Viru will be available in a four-pack in the off-trade from this month.
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