KOREA: Ballantine's launches super premium extension for Asian duty free

By Chris Brook-Carter | 13 December 2000

Ballantine's, the Allied Domecq flagship blended Scotch, has launched a limited edition blend of over 40 malt and grain whiskies called Ballantine's LIMITED. The brand, which will be available only in duty free, is targeted at the affluent Asian traveller, a region where Ballantine's is the premium category leader in Japan and Korea.

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Ballantine's, the Allied Domecq flagship blended Scotch, has launched a limited edition blend of over 40 malt and grain whiskies called Ballantine's LIMITED. The brand, which will be available only in duty free, is targeted at the affluent Asian traveller, a region where Ballantine's is the premium category leader in Japan and Korea.

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