GLOBAL: Ballantine's arrival prompts Jameson price hike
Speaking to just-drinks yesterday (6 December), Michael Cunningham, regional manager for Jameson in travel retail and South Africa, confirmed the plans and hailed the arrival of Ballantine's as making it "easier" for Jameson to focus on growing value as much as growing volume.
"With the arrival of an international leading Scotch blend (into the Pernod portfolio), it actually makes it easier for us to communicate where we want to go and what we want to achieve," Cunningham said.
"As a decentralised group, one of the things you have to do for your brand is give it a unique and understandable place within the group portfolio, that it is not in conflict with any other group brand and that you have a very specific target audience that is different from other group brands."
Cunningham said that the company will be raising the price of Jameson in its markets on a gradual scale. "We want to see a widening of the gap between the retail price of Jameson and the retail price of standard Scotch," he continued. "This was happening naturally anyway, because there is downward pressure on the retail pricing of standard Scotch. Even though standard Scotch is feeling the pressure to push down, we're pushing up."
Although Cunningham was unable to give specific dates or increase amounts, he did say that the Jameson's aspirations would be "somewhere between 25% and 35% above premium standard Scotch".
When asked if the arrival of Ballantine's into the Pernod stable had made things tougher for Jameson, Cunningham said: "No, it has complemented it [Jameson's position] because it has made it easier for us to articulate exactly where we are in the portfolio and what we want.
"For us, the value of Jameson is becoming more important almost than the volume, and that's something that has coincided with the expansion of the Pernod portfolio."
The C&C Group may have its cider brand Magners to thank for its recent success, but Brian Walsh, managing director of the Irish company's spirits arm C&C International, believes the group's spirits po...
Beam's acquisition of Teacher's and Laphroaig may not have attracted as much attention as some other elements of the Allied Domecq sell-off but as Michael Cockram, Scotch brand director at Beam Global...
Bacardi has been engaged in a legal battle with Pernod Ricard over the rights to the Havana Club trademark for years. But Patience Gould believes the US-based spirits giant is shooting itself in the f...
It may not be as well known as Scotch or bourbon but Japanese whisky is winning plaudits for quality and gaining ground internationally. Marcin Miller believes the growing popularity of Japanese cuisi...
Pernod Ricard has played down reports that it'll be targeting higher income households in China....
Diageo has secured a prime position for its Blossom Hill wine brand at this year's Wimbledon tennis championships....
Pernod Ricard has confirmed that its managing director has visited Sweden to look at Vin & Sprit's Absolut vodka brand, ahead of a possible sell-off....
Eckes AG has sold Stock Plzen in Czech, according to reports....
- Five ways small brands can beat big players
- Will Coca-Cola Co’s Dunkin’ Donuts move pay off?
- Heineken's Q3 2016 results - Preview
- Interview, Bulldog Gin CEO Anshuman Vohra, Pt II
- Ten ways to successfully target older consumers
- Diageo weathers Thailand alcohol ban
- SWA's David Frost to leave for foreign office role
- Stock Spirits appointments provoke investor unrest
- Heineken's YTD performance by region - Focus
- Seedlip eyes global growth with export deal
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends