UK: Ballantine’s 12 Year Old gets “consistent” image

By just-drinks.com editorial team | 29 February 2008

Chivas Brothers has repositioned the Ballantine's 12 Year Old, as part of its strategic investment plan to "rejuvenate the brand".

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Chivas Brothers has repositioned the Ballantine's 12 Year Old, as part of its strategic investment plan to "rejuvenate the brand".

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