GLOBAL: Balancing green agenda and pricing a challenge, admits Coca-Cola Enterprises chief

By Chris Mercer | 13 August 2012

Consumers expect companies to build a more sustainable supply chain but won't accept paying higher prices for products, the CEO of Coca-Cola Enterprises has said.

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Consumers expect companies to build a more sustainable supply chain but won't accept paying higher prices for products, the CEO of Coca-Cola Enterprises has said.

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