Bai 5-owner Bai Brands has appointed former Nestlé Waters president Michael Pengue as its first chief strategy officer.

Pengue, who took on the new post this week, will focus on new products, technology and infrastructure, Bai said today. He will report to Bai founder & CEO Ben Weiss.

"Mike brings incredible beverage experience, leadership, and a unique business approach that fits perfectly with our creative culture," Weiss said. "Bai is the fastest growing brand in a very competitive category and we have no plans to slow down."

At Nestlé, Pengue led the company's water and tea business, including Perrier, S. Pellegrino, Poland Spring, Nestlé Pure Life and Nestea. He also spent nine years at Dannon Yogurt in a variety of sales and marketing positions.

"Throughout my career I've seen beverage consumption habits change and evolve," Pengue said. "I see Bai and its portfolio of products as the next significant agent of change in the industry."

Bai Brands describes itself as "better-for-you beverage company" and produces Bai 5, Bai Bubbles and Antiwater.

In April last year, Dr Pepper Snapple Group bought a minority stake in Bai Brands for US$15m.

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