Grey Goose VX

Grey Goose VX

Bacardi's Grey Goose VX

Category - Spirits, vodka, 40% abv 

Available - From now 

Location - "Selected" premium airport locations around the world, launching globally first at Paris CDG with LS travel retail

Price - GBP89 (US$152) in a luxury gift box 

Bacardi has launched a new variant of its Grey Goose vodka brand, which contains drops of Cognac. 

Grey Goose VX, with an abv of 40%, is being released in a selected number of global airport locations as a Travel Retail exclusive this month. The Cognac in the variant has been created from grapes drawn exclusively from the Grande Champagne cru, the company said. 

"Innovation has tended to rely on flavours and, whilst we have several great flavours with Grey Goose, we wanted to create something truly disruptive in this category," said Mike Birch, Bacardi Global Travel Retail's MD.

"We are incredibly excited with the result and initial reaction from retail customers is superb." 

In May, Bacardi launched a melon variant of Grey Goose in the US