Product Launch – US: Bacardi's Grey Goose Cherry Noir
Click through to view Bacardi's Grey Goose Cherry Noir flavoured vodka
Bacardi's Grey Goose Cherry Noir flavoured vodka
Category - Vodka, flavoured, 40% abv
Available - From this month
Location - US, nation-wide
Price - SRP US$29.99 per 75cl bottle
Bacardi-owned Grey Goose has launched its first new flavour in five years. Grey Goose Cherry Noir flavoured vodka is made with black cherries from France's Basque region and available nationwide in the US in 37.5cl, 75cl and 1-litre bottles.
A national ad campaign for the vodka starts today (11 April) and will run on channels and programmes including Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel and BET.
Cherry Noir will also be backed by a national print, out of home, radio, digital, and social media ad campaigns.
A Grey Goose spokesperson told just-drinks it was focusing on Cherry Noir's US launch and had no plans yet to roll it out globally.
Bacardi's global Travel Retail division partnered with Virgin Atlantic in September to open a Grey Goose-themed bar at London Heathrow airport.
Click play, below, to view the Grey Goose ad that will launch in the US today.
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