Product Launch - TRAVEL RETAIL: Bacardi's Glen Deveron Royal Burgh Collection
Click through to view Bacardi's Glen Deveron Royal Burgh Collection
Bacardi's Glen Deveron Royal Burgh Collection
Category - Spirits, whisky, Scotch, single malt, 40% abv
Available - From this month
Location - Travel Retail, UK and Spain
Price - From GBP40.99 (US$62.50) for Glen Deveron 16 Years Old (1-litre) to GBP150.00 for Glen Deveron 30 Years Old (70cl)
Distribution - Bacardi Global Travel Retail
Bacardi has lined up a travel retail-exclusive range of single malt Scotch whiskies. Glen Deveron Royal Burgh Collection features 16-, 20- and 30-year old expressions.
“Single malts represent an extraordinary opportunity for Bacardi within the Travel Retail channel and the launch of Glen Deveron is a major initiative which illustrates our commitment to the category, said Mike Birch, the MD of Bacardi's GTR division.
Last month, Bacardi ventured into the “infused” Scotch whisky category, when it lined up the launch of Dewar's Highlander Honey in the US.
Bacardi Global Travel Retail has partnered with World Duty Free Group to launch a single malt Scotch whisky collection exclusive to Travel Retail – Glen Deveron, Royal Burgh Collection.
“Glen Deveron is a true first for Bacardi Global Travel Retail,” says Mike Birch, the Division’s Managing Director. “The entire collection, from the exquisite liquid to the premium gift packs, has been created specifically for Travel Retail and will be available exclusively in World Duty Free stores in the UK, Spain and internationally.
“Single malts represent an extraordinary opportunity for Bacardi within the Travel Retail channel and the launch of Glen Deveron is a major initiative which illustrates our commitment to the category.”
The Glen Deveron, Royal Burgh Collection commemorates the Royal Burgh of Banff, the ancient seaport beside the distillery that was granted a Royal Charter by Robert II, King of Scotland, ‘Robert the Bruce’. This Charter is represented by the seal which appears on the label of every bottle.
The Glen Deveron, Royal Burgh Collection includes Glen Deveron 16 Years Old, Glen Deveron 20 Years Old and Glen Deveron 30 Years Old. Each is made with previously unreleased rare, aged whiskies hand-selected from the distillery’s private reserve by award-winning Master Blender Stephanie Macleod.
World Duty Free Group’s Commercial Director, Eugenio Andrades comments: “Glen Deveron is an exceptional single malt and we are delighted to be partnering with Bacardi Global Travel Retail to introduce it to the world for the first time. It’s a rare occasion when you get to be involved in such a landmark launch and we would like to thank Bacardi for partnering with us in this unique opportunity.”
The Collection will appeal to single malt consumers who have tried mainstream brands and now enjoy exploring the category in Travel Retail and discovering single malts with great taste and heritage.
The home of GLEN DEVERON, the most easterly Scotch whisky distillery, can be found on the rugged coast of north-east Scotland on the banks of the River Deveron. It’s here that the Glen Deveron, Royal Burgh Collection is crafted in the traditional way using copper pot stills, fine malted barley and pure local spring water. Sherry-oak casks are then used to mature the whisky to give it a full, fruity taste.
Apple and toasted cereal flavours are prevalent across the range - coincidentally the distillery is located on the site of an ancient apple orchard - and as the whisky matures it is joined by more complex notes of roasted nuts, exotic fruits and eucalyptus.
The Glen Deveron, Royal Burgh Collection will be available exclusively from World Duty Free stores in the UK and Spain from the end of April priced from £40.99 for Glen Deveron 16 Years Old (1litre) to £150.00 for Glen Deveron 30 Years Old (70cl).
Original source: Company Release
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