UK: Bacardi's Christmas was a breeze
By Elliot Lane | 19 February 2001
A silver tabby cat with a penchant for late night birdwatching sealed Bacardi Breezer's UK off-trade success in the run up to Christmas. The company said its sales reached an all-time high during November and December 2000, and its #4m TV advertising campaign following the nocturnal habits of feline funster Tom helped the brand capture the target 18-34 year old market.
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A silver tabby cat with a penchant for late night birdwatching sealed Bacardi Breezer's UK off-trade success in the run up to Christmas. The company said its sales reached an all-time high during November and December 2000, and its #4m TV advertising campaign following the nocturnal habits of feline funster Tom helped the brand capture the target 18-34 year old market.
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