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Bacardi's B&B Liqueur

Category - Spirits, liqueur, 40% abv

Available - Exclusively from Eraman’s duty-free stores at Kuala Lumpur international (KLIA) airport until the end of August. A roll-out to other Asian duty-free markets will then follow

Price - RM138 (US$42.60) per 1-litre bottle

Distribution - Bacardi GTR

Bacardi has lined up the launch of a new liqueur in the travel retail channel.

This new line extension is a mix of Bénédictine liqueur and French brandy inspired by the B&B cocktail created in Prohibition-era New York. Malaysia is a growing market for Bénédictine and the KLIA launch has been supported with advertising and sampling.

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Bacardi Global Travel Retail has launched B&B, an artisanal blend of BENEDICTINE liqueur and the finest French brandy, in Asia. 

Available exclusively in Asia in Travel Retail, B&B is being premiered in Malaysia, where BENEDICTINE has been a much loved and hugely popular liqueur for generations. B&B was first created as a hugely successful cocktail when BENEDICTINE was mixed with brandy during the Prohibition era in New York. It then went on to be blended and bottled in the late 1930s.

In the Eraman and DFZ stores in Kuala Lumpur International Airport (KLIA) and the Eraman stores at the city’s Low Cost Carrier Terminal (LCCT), the arrival of B&B has been heralded with a high profile promotion entitled ‘Unveil the Secret’. Passengers are invited to ‘Unveil the Secret’ by enjoying samples of B&B to be among the first in Asia to taste the exquisite liqueur. B&B can be enjoyed neat, over ice or in cocktails. 

The launch has been accompanied by extensive advertising throughout the stores in KLIA and LCCT as well as striking displays of B&B in an elegant gift box especially designed for Asian Travel Retail. 

“We have received an incredible response from consumers to the launch of B&B in Asia Travel Retail,” says Philippe Jouhaud, Sales and Marketing Director for B&B and BENEDICTINE. “BENEDICTINE has a long heritage in Malaysia and this Travel Retail exclusive has generated a lot of excitement. 

We’re looking forward to inviting more Asian travellers to enjoy B&B for themselves as we roll out the launch across other Asian markets.”

The incredible story of BENEDICTINE began more than 500 years ago in the Abbey of Fécamp in Normandy when the Benedictine monk Dom Bernardo Vincelli created a secret elixir. Today, BENEDICTINE is still made in Fécamp using a secret recipe of 27 different herbs and spices. Distilled and aged in Le Palais BENEDICTINE, the liqueur has an aroma of spices and citrus fruit, offering notes of crisp freshness, softened by a touch of honey to create a truly unforgettable taste. 

An Asia exclusive at Eraman and DFZ stores in KLIA and LCCT airports until the end of August, B&B is available at a retail price of RM138 for a 1litre bottle.

Original source: Company Release