Bacardi's Bacardi Grapefruit and Bacardi Raspberry - Product Launch
Bacardi's new rums are designed for use in cocktails
Bacardi's Bacardi Grapefruit and Bacardi Raspberry
Category - Spirits, rum, 35% abv
Available - From this month
Location - US
Price - US$12.99 per 75cl bottle
Bacardi has released two new flavours for its namesake rum brand. Bacardi Grapefruit and Bacardi Raspberry will roll out across the US. A Bacardi spokesperson said the flavours will not be available in other global markets.
Bacardi said that "traditional" flavours, such as citrus and berry, have continued to grow in popularity. According to a Nielsen study from March 2014, traditional flavours represent 85% of flavoured spirit volume vs non-traditional fruit flavours. Two-thirds of flavoured spirits volume is coming from Millennial consumers, the survey said.
Bacardi Grapefruit is a white rum infused with pink grapefruit flavours to create a sour and semi-sweet taste, while Bacardi Raspberry is infused with citrus raspberry flavours to create a taste mixture of sweet and tart, according to the company.
The world’s sixth largest spirits producer and 16th largest vintner, Bacardi faces significant challenges, including seeing its eponymous rum brand and core wine brand, Martini, both fall out of step ...
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