US: Bacardi USA to launch Tequila Rum combo

By just-drinks.com editorial team | 6 August 2002

Bacardi USA is planning to launch a tequila and rum combination in early-September under the brand name Ciclon. The new brand will be targeted at 21- to 29-year-olds, with the prime focus on male drinkers in the 21 to 24 year age bracket. The specialty spirit will be a combination of Bacardi Gold Rum, infused with blue agave Tequila and flavoured with lime. Ciclon has been in the pipeline for more than three years and the company has invested some $1m in R&D and consumer testing.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Bacardi USA is planning to launch a tequila and rum combination in early-September under the brand name Ciclon. The new brand will be targeted at 21- to 29-year-olds, with the prime focus on male drinkers in the 21 to 24 year age bracket. The specialty spirit will be a combination of Bacardi Gold Rum, infused with blue agave Tequila and flavoured with lime. Ciclon has been in the pipeline for more than three years and the company has invested some $1m in R&D and consumer testing.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

PUERTO RICO: Pollution warning for Bacardi
Spirits producer Bacardi has been ordered by the US Environmental Protection Agency (EPA) to comply with the Clean Water Act with regard to waste water discharges into the Atlantic Ocean from its distillery in Catano, Puerto Rico.

MEXICO: US and Canada sign Tequila accord
Mexico, the US and Canada will sign an accord aimed at boosting the quality of Tequila-based produced outside Mexico, a spokeswoman for supplier's lobby Consejo Regulador del Tequila (CRT) confirmed to just-drinks.

UK: Pernod chases Bacardi figures – report
Pernod Ricard is pushing the Office of Fair Trading (OFT) to release more info about one of its competitors, according to press reports.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page