US: Bacardi unveils underlit Grey Goose bottle

By | 18 December 2013

The bottle is underlit by LED lights

The bottle is underlit by LED lights

Bacardi has launched a LED-lit Grey Goose bottle into US nightclubs ahead of New Year.

The Grey Goose Night Vision bottle is coated in blue lacquer with a goose emblem that is illuminated using LED lights hidden in its base, Bacardi said yesterday (17 December). It is available at nightclubs in New York, Los Angeles, Las Vegas, Miami, Chicago and Atlanta. 

Bacardi said the limited-edition design, available while stocks last, “is sure to be a focal point” for consumers celebrating the New Year.

It was revealed this month that Grey Goose, along with Jack Daniel's whiskey, Hennessy Cognac and Patron Tequila, account for more than half of alcohol brand-specific mentions in popular songs in the US that reference alcohol.

Expert analysis

Bacardi Limited: Consumer Packaged Goods - Company Profile & SWOT Report

Canadean's "Bacardi Limited: Consumer Packaged Goods - Company Profile & SWOT Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, swot analysis, business description, company history, mergers & acquisitions, recent developments, key employees, company locations and subsidiaries as well as employee biographies.

Sectors: Spirits

Companies: Jack Daniel’s, Bacardi

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US: Bacardi unveils underlit Grey Goose bottle

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