UK: Bacardi unveils Original Mojito campaign
By just-drinks.com editorial team | 15 July 2008
Bacardi-Martini has launched a GBP15m (US$30.1m) marketing campaign in the UK, linking Bacardi Superior Rum back to the creation of the original mojito cocktail.
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Bacardi-Martini has launched a GBP15m (US$30.1m) marketing campaign in the UK, linking Bacardi Superior Rum back to the creation of the original mojito cocktail.
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