Exclusive - US: Bacardi to launch first "infused Scotch specialty", Dewar's Highlander Honey
Click through to view Bacardi's Dewar's Highlander Honey
Bacardi's Dewar's Highlander Honey
Category - Spirits, whisky, Scotch, "infused", 40% abv
Available - From next month
Location - US, in both on- and off-trade
Price - RRP of US$23.99 per 75cl bottle
Distribution - Bacardi
Bacardi has lined up the launch of a honey-"infused" variant of its Dewar's Scotch whisky brand. Dewar’s Highlander Honey is described as “Dewar’s Scotch Whisky infused with Scottish Heather Honey filtered through Oak Cask Wood”. It comprises Dewar's White Label Scotch, mixed with Scottish honey.
According to the Scotch Whisky Association, the expression does not breach laws defining the term Scotch whisky, because Dewar’s Highlander Honey is being marketed as a "specialty" in the US rather than as a Scotch whisky.
Dewar’s Highlander Honey will be available nation-wide from next month.
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