US: Bacardi to add three rum flavours in April
By Anne Brockhoff | 5 March 2003
Bacardi is adding three new flavours to its rum line-up in a bid to capture more of the fast-growing flavoured spirits category. The Hamilton, Bermuda-based company will start stocking US shelves with raspberry, vanilla and coconut rums in April, adding to the Bacardi Limón and Bacardi O lemon and orange versions it already sells.
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Bacardi is adding three new flavours to its rum line-up in a bid to capture more of the fast-growing flavoured spirits category. The Hamilton, Bermuda-based company will start stocking US shelves with raspberry, vanilla and coconut rums in April, adding to the Bacardi Limón and Bacardi O lemon and orange versions it already sells.
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