FRANCE/US: Bacardi snaps up St-Germain liqueur
By Olly Wehring | 8 January 2013
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St-Germain enters Bacardi's portfolio for an unspecified sum |
Bacardi has confirmed the acquisition of French liqueur brand St-Germain.
The company, which announced the move earlier today (8 January), will pay an undisclosed sum to The Cooper Spirits Company, which is headed up by the elderflower liqueur's creator, Robert Cooper. St-Germain has found popularity in premium bars in the US as an ingredient in cocktails.
“With Bacardi's help, St-Germain can now become a truly international brand," said Cooper. "That's something that would have been difficult for me to achieve as a small, creative brand-building company.”
Cooper will stay on board as “guardian” of the brand, Bacardi said.
Click play, below, to view a company-sourced interview with St-Germain's Rob Cooper.
Expert analysis
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Sectors: Mergers & acquisitions, Spirits
Companies: Bacardi
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FRANCE/US: Bacardi snaps up St-Germain liqueur
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There are currently 2 comments on this article
It would be nice to have heard -
" I sold it cos they offered me a whole load of money."
malagajohn said at 9:30 pm, January 9, 2013
Reply to this comment