FRANCE/US: Bacardi snaps up St-Germain liqueur

By | 8 January 2013

St-Germain enters Bacardis portfolio for an unspecified sum

St-Germain enters Bacardi's portfolio for an unspecified sum

Bacardi has confirmed the acquisition of French liqueur brand St-Germain.

The company, which announced the move earlier today (8 January), will pay an undisclosed sum to The Cooper Spirits Company, which is headed up by the elderflower liqueur's creator, Robert Cooper. St-Germain has found popularity in premium bars in the US as an ingredient in cocktails.

“With Bacardi's help, St-Germain can now become a truly international brand," said Cooper. "That's something that would have been difficult for me to achieve as a small, creative brand-building company.”

Cooper will stay on board as “guardian” of the brand, Bacardi said. 

Click play, below, to view a company-sourced interview with St-Germain's Rob Cooper.

Expert analysis

Liqueurs in NAFTA to 2015: Market Guide

Synopsis Canadean’s, "Liqueurs in NAFTA to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Liqueurs market in NAFTA. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Liqueurs market in NAFTA. The report provides a top-level overview and detailed insight into the operating environment for the Liqueurs market in NAFTA. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Liqueurs market in NAFTA. • Analysis of the Liqueurs market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Liqueurs for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Liqueurs market in NAFTA with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Mergers & acquisitions, Spirits

Companies: Bacardi

There are currently 2 comments on this article

It would be nice to have heard -

" I sold it cos they offered me a whole load of money." Smile Smile Smile


malagajohn said at 9:30 pm, January 9, 2013

Reply to this comment

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