UK: Bacardi signs music deal with Groove Armada
Bacardi has signed up the music group Groove Armada (GA) in an agreement that will see them releasing exclusive music internationally this year. GA, which has just exited a long-term recording contract, will record and release exclusive new material this year "through Bacardi," said the company.
The drinks group said last week that it has signed a one year multi-faceted marketing agreement with Groove Armada (GA) to record and release exclusive new material this year through its Bacardi B-Live marketing programme.
Bacardi B-Live, an experimental marketing initiative running across 25 markets includes over 1,400 artists that have performed as part of its events, the company said.
Bacardi global brand director Jeff Macdonald said: "GA and Bacardi will creatively work together in all areas from the planning right through to the delivery phases - we'll see them performing live at our events, laying down tracks for our advertising and promotions and filming the experience along the way. This collaboration is particularly topical as artists and the music industry look for new business models and partners. This is an evolution of the standard artist endorsement model."
In addition to the signing, GA will perform live at Bacardi B-Live events, musically headlining and directing each event line-up which will feature collaborations with both locally and internationally known artists. The group will also accompany Bacardi advertising, promotions, and events.
"Working alongside Bacardi we have the chance to take the GA travelling show to new people and places, find innovative ways of getting our music out there, and keep the stories flowing for the GA Road Movie with Bacardi B-Live added Groove Armada's Andy Cato.
Earlier this month, Bacardi signed a one-year “multi-faceted” marketing agreement with UK dance act Groove Armada. The announcement made headlines, with some commentators suggesting the deal was anoth...
Diageo appears to be making light of the economic downturn, turning in highly respectable year-end figures late last month, but some brands performed better than others. In the second part of this spe...
Vodka is the drink of the moment in the Dominican Republic, growing 50% in 2007 according to recent research from the IWSR....
In its elegant decanter, Patrón is a symbol of the maturing Tequila market. Its traditional 'shooter and slammer' image is long gone and in its place is a much more sophisticated drink now sipped by s...
Pernod Ricard has consolidated its distribution footprint in Israel....
The Bacardi Group has expanded its deal with the Y&R advertising agency to include Bacardi Flavors and Bacardi Gold Rum....
Bacardi has hailed the success of its latest promotional push in the UK on-trade....
Bacardi Global Brands has launched a wide-ranging review of its advertising strategy....
- Is Brown-Forman doing a Jack Daniel's in Ireland?
- Is Brown-Forman at the end of the SoCo road?
- Is time right for TWE to move for Diageo's wines?
- Will a sexed-up SABMiller tempt AB InBev?
- Making consumers the centre of your business
- AB InBev makes formal offer for SABMiller
- Diageo secures Xerox Corp CFO as finance head
- Tesco pulls several Carlsberg SKUs in UK
- Former Pernod Ricard exec joins Wakefield Wines
- Diageo, Treasury Wine Estates quiet on wine sale
- The IWSR Duty Free/Travel Retail Summary Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research