UK: Bacardi rum launches new TV ad

By just-drinks.com editorial team | 24 May 2004

Bacardi rum will unveil its new £1.5m TV ad this Friday in the UK. Starring Hollywood actor, Raoul Bova (Under the Tuscan Sun) and entitled 'Platform' the ad will air nationwide across terrestrial and satellite TV channels. Taking the current Latin Quarter campaign into its 5th year, this is the seventh advert in the series.

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Bacardi rum will unveil its new £1.5m TV ad this Friday in the UK. Starring Hollywood actor, Raoul Bova (Under the Tuscan Sun) and entitled 'Platform' the ad will air nationwide across terrestrial and satellite TV channels. Taking the current Latin Quarter campaign into its 5th year, this is the seventh advert in the series.

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