UK: Bacardi renames Gold brand

By just-drinks.com editorial team | 4 April 2002

Bacardi has renamed its golden rum Bacardi Gold with its original brand name Bacardi Oro, to give the product global consistency. Bacardi Oro was first produced in 1862, with Oro being the Spanish name for gold. But the brand was renamed when it was first introduced into the UK. "Over recent years 'Gold' has become a generic name while Oro provides the Bacardi rum brand with a unique point of difference versus other golden rum," Bacardi-Martini said in a statement.

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Bacardi has renamed its golden rum Bacardi Gold with its original brand name Bacardi Oro, to give the product global consistency. Bacardi Oro was first produced in 1862, with Oro being the Spanish name for gold. But the brand was renamed when it was first introduced into the UK. "Over recent years 'Gold' has become a generic name while Oro provides the Bacardi rum brand with a unique point of difference versus other golden rum," Bacardi-Martini said in a statement.

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