UK: Bacardi readies Oxley gin for UK

By | 10 August 2009

Bacardi has launched its Oxley ultra premium gin brand in the UK.

The company confirmed late last week that the brand, which is distilled cold, is now available in selected venues in London. Oxley is also available in California, Las Vegas and New York.

The 47% abv gin uses sub-zero temperatures to preserve the natural essences of its botanical ingredients, Bacardi said.

"Our ambition was to produce an exceptional tasting, ultra premium gin with no compromises," said global marketing manager Raquel Faria, "a gin that marries authenticity and craftsmanship with innovation and technology."

A one-litre bottle of Oxley retails in the UK at around GBP48 (US$79.80).

The brand will also be launched in the travel retail channel next month.

Sectors: Spirits

Companies: Bacardi

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