Bacardi launches the limited edition Grey Goose Martini packs in the US next week

Bacardi launches the limited edition Grey Goose Martini packs in the US next week

Bacardi has teamed up with French crystal producer Baccarat to launch a limited edition Martini set for its Grey Goose vodka brand in the US next week.

The pack, limited to 25 units, will be available from the Gilt City website from Monday (2 December) to 9 December, the company said late yesterday (26 November). A retail price of US$475 has been set for the packs.

The kit comes in a stainless steel case and includes two Baccarat Vega martini glasses, two Grey Goose olive picks, one Cocktail Kingdom Hoffman bar spoon, one Cocktail Kingdom Leopold jigger, one Cocktail Kingdom AG Hawthorne strainer and one stainless steel mixing cup.

Monday next week is known in the US as 'Cyber Monday', a busy day for online shopping. 'Black Friday', which this year lands on 29 November, is the day after Thanksgiving and is targeted as a busy shopping day on high streets and in malls in the US.

To read an exclusive interview with Bacardi's CEO, Ed Shirley, in which he discusses Grey Goose, click here.

Expert analysis

Spirits in the US

Spirits in the US

Spirits continued to benefit in 2012 from consumers switching from beer to spirits. In 2012, spirits grew by 3% and 5%, in total volume and total value terms, respectively. US consumers are becoming m...read more