UK: Bacardi Oakheart adds spice to rum sector
Author: Chris Mercer | 12 August 2011
Bacardi has launched Oakheart to jostle with (Captain) Morgan's Spiced and Sailor Jerry for a slice of the hotly-tipped spiced rum market in the UK.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Bacardi has launched Oakheart to jostle with (Captain) Morgan's Spiced and Sailor Jerry for a slice of the hotly-tipped spiced rum market in the UK.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
In the Spotlight - Diageo Scotch(es) the Critics in H1
In Scotch whisky and Sean 'Diddy' Combs Diageo has a lot to be thankful for after a first-half performance that was generally toasted by analysts. Here, just-drinks looks more closely at the market reaction.
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
INDIA/UK: Diageo open to M&A opportunities in India
Diageo has not ruled out future partnerships in India, but has professed to being "happy" with its presence in the burgeoning spirits market.
Market research related to this article
Bacardi Limited - Strategic Analysis Review
Bacardi Limited (Bacardi) is an alcoholic beverages company. It is principally engaged in the production, distribution and marketing of premium spirits. The product portfolio of the company comprises more than 200 brands and labels of gin, rum, vodka...
Bacardi Limited - Strategic SWOT Analysis Review
GlobalData’s Bacardi Limited - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company...
Bacardi Limited - Strategy and SWOT Report
Datamonitors' Bacardi Limited’s SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate a...
