Bacardi has promoted its UK marketing director to the role of global brand director for Bombay Sapphire gin.

The company's UK arm, Bacardi-Martini, said today (26 October) that Andrew Carter has been appointed to head the team in charge of developing Bombay Sapphire worldwide.

Carter (pictured), 38, joined Bacardi-Martini in 2004 as director of marketing. The following year he took on consumer and trade marketing when he was promoted to marketing director.

His career in the drinks industry has also seen roles at Lion Nathan and Bulmers. Carter will report to Stella David, Bacardi's chief marketing officer.

John Burke, currently global marketing director for Bacardi rums, will replace Carter at Bacardi-Martini. Burke joined the company in 1993.

Both Burke and Carter will take their roles on 4 December.