INDIA: Bacardi Martini to ramp up marketing
By Kevin Jacobs | 14 October 2008
Bacardi Martini India is planning a new marketing drive across its brands, in order to capitalise on the country's growing thirst for premium spirits.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Bacardi Martini India is planning a new marketing drive across its brands, in order to capitalise on the country's growing thirst for premium spirits.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the answer – Havana Club International
Already a growth spirits category, the rum sector is unquestionably made all the more interesting for the presence of Havana Club. In this month's just the answer, Olly Wehring spoke with Marc Beuve-Méry, managing director of Havana Club International, about denominations of origin for rum, the US embargo on Cuban rum and the ensuing trademark battle between Pernod Ricard and Bacardi over the Havana Club brand.
US: Philadelphia Distilling appoints ex-Pernod Americas CEO
Philadelphia Distilling has appointed former Pernod-Ricard Americas CEO Alain Barbet as senior advisor to the company.
UK: First Drinks Brands unveils GBP40m marketing spend
First Drinks Brands, the distribution business owned by whisky distiller William Grant & Sons, plans to spend GBP40m on marketing this year, following its deal to distribute Remy Cointreau brands in the UK.












