US: Bacardi launches raspberry mojito RTD

By | 12 May 2009

Bacardi US has expanded its ready-to-drink portfolio with the inclusion of a Classic Cocktail Raspberry Mojito.

In a ready-to-serve package, the cocktail is made using Bacardi Superior Rum and natural lime, mint and raspberry flavours, the company said this week.

"Expanding on the success of the Bacardi Classic Cocktail Mojito RTD introduced last year, the new raspberry flavoured variety is the perfect addition to the brand's ready-to-drink portfolio," said Gordon Chisholm, brand director, Bacardi Flavoured Rums.

"After the original mint and lime mojito, the raspberry mojito is one of the most popular mojitos requested at bars and nightclubs, so offering a convenient, ready-to-serve raspberry mojito for home entertaining was a natural extension for the brand."

The Bacardi Classic Cocktail Raspberry Mojito package features a translucent bottle and a "sleek" design, with 15% alcohol-by-volume (30 proof). It is available in a 750ml size as well as a 1.75l with a suggested retail price of US$12.99 and $19.99.

Sectors: Spirits

Companies: Bacardi

View next/previous articles

Currently reading -

US: Bacardi launches raspberry mojito RTD

There are currently 4 comments on this article

I agree with you.I am very much pleased with you thought.
Barbara

 

barbara789 said at 1:02 pm, July 1, 2009

Reply to this comment

Related articles

just the round-up - The week in drinks

The top ten stories published on just-drinks this week:

Research - Global opportunities for spirits players despite the downturn

The spirits industry, like other industries, has been hit by the current global economic crisis. Euromonitor International's latest global briefing, 'Global Opportunities for Leading Spirits Players despite the Economic Downturn', looks at how spirits companies are dealing with the current global conditions. Jeremy Cunnington, senior alcoholic drinks analyst at Euromonitor, provides an overview of the report.

BERMUDA: Bacardi extends Schumacher social responsibility tie-up

Bacardi has extended its social responsibility partnership with former motor racing champion Michael Schumacher.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page