UK: Bacardi grabs UK rights to Finlandia
By Chris Brook-Carter | 16 November 2001
Bacardi-Martini has clinched the distribution rights to Finlandia vodka in the UK from the beginning of next year, a contract currently held by Maxxium. The announcement is not a surprise given the close relationship between Finlandia's part owner Brown-Forman and Bacardi. Brown-Forman will continue to market the brand in the UK under the new agreement.
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Bacardi-Martini has clinched the distribution rights to Finlandia vodka in the UK from the beginning of next year, a contract currently held by Maxxium. The announcement is not a surprise given the close relationship between Finlandia's part owner Brown-Forman and Bacardi. Brown-Forman will continue to market the brand in the UK under the new agreement.
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