US: Bacardi gives Dewar's screen time after five-year break

By Andy Morton | 2 November 2012

Bacardi has released a new TV advertising campaign for its Dewar's blended Scotch, the first time the brand has appeared on screen since 2007.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Bacardi has released a new TV advertising campaign for its Dewar's blended Scotch, the first time the brand has appeared on screen since 2007.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the Winners - International Spirits Challenge 2013: Gin, vodka, Tequila, liqueurs
Late last week, the gold medal winners in the gin, vodka, Tequila and liqueurs sub-categories of this year's International Spirits Challenge were announced.

Product Launch - TRAVEL RETAIL: Bacardi's Glen Deveron Royal Burgh Collection
Bacardi's Glen Deveron Royal Burgh Collection

Industry Engagement on Alcohol Harm & Responsible Consumption - Part I: A Critical Year for Industry Engagement
In this month's management briefing, Ben Cooper looks at the alcoholic drinks industry's attempts to reduce alcohol harm and promote responsible consumption. Part one of this four-part briefing considers what many believe to be a tipping point in the ongoing debate.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page