Bacardi faced some executive changes in November

Bacardi faced some executive changes in November

Bacardi has appointed a former pharmaceutical marketing manager to head up its Russian unit.

Vitalius Paulus, who worked at Procter & Gamble for 18 years, replaces Dmitry Ivanov as MD for Bacardi Russia, Bacardi said today (9 April). Ivanov was promoted to senior global category director for rums in November.

Barcardi's Europe president, Stefan Bomhard, said: “Vitalius is a strong commercial leader with a focus on people and values. I am confident that he will continue to build on the great performance Dima and the Russian team have achieved to date, and will be an excellent contributor to our European team.”

Paulus has also worked in the UK and Switzerland, Bacardi said.

In February, Bacardi appointed a new group CMO, Andy Gibson after Silvia Lagnado left the role in November.