US: Bacardi extends Disaronno distribution agreement

By | 16 April 2008

Bacardi USA has renewed its contract with Illva Saronno for American distribution rights to Disaronno Originale.

Since Bacardi first secured Disaronno distribution rights in 1998, the brand has grown significantly in the US.

"Bacardi USA is now in its tenth year importing Disaronno into the US and it's fitting we celebrate this anniversary by extending our partnership," said John Esposito, Bacardi USA president and CEO. "Through our continued investment, we look forward to growing this legendary brand yet further."

Bacardi USA has been a partner of the Illva Company for ten years.

Sectors: Spirits

Companies: Bacardi, Disaronno

View next/previous articles

Currently reading -

US: Bacardi extends Disaronno distribution agreement

There are currently no comments on this article

Be the first to comment on this article

Related articles

UK: Bacardi-Martini introduces Cazadores Blanco to UK on-trade

Bacardi-Martini UK has introduced Cazadores Blanco Tequila to the UK on-trade.

DOMINICAN REPUBLIC: Vodka sales soar in Dominican Republic - research

Vodka is the drink of the moment in the Dominican Republic, growing 50% in 2007 according to recent research from the IWSR.

ISRAEL: Pernod Ricard selects sole Israel distributor

Pernod Ricard has consolidated its distribution footprint in Israel.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page