UK: Bacardi exec calls for Scotch law overhaul

By just-drinks.com editorial team | 17 April 2007

A leading Bacardi executive has called on the Scotch whisky industry to radically rethink its rules on the definitions of Scotch whisky, questioning whether the strict guidelines were hindering Scotch's efforts to compete with more innovative and less regulated categories such as vodka.

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A leading Bacardi executive has called on the Scotch whisky industry to radically rethink its rules on the definitions of Scotch whisky, questioning whether the strict guidelines were hindering Scotch's efforts to compete with more innovative and less regulated categories such as vodka.

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